The team at Wraps1.com’s Huntington Beach office exhibited at the SEMA 2013 show, which took place November 5-8 at the Las Vegas Convention Center. This year’s Specialty Equipment Manufacturers Association event celebrated the work of Max Grundy, making his auto-centric pop art the central theme for the show. We brought seven different vehicles to the event, each one showing off a unique approach while integrating Grundy’s art into the final product.
A 1966 Chevy C10 with a Suzuki Quadrunner in the back greeted visitors to the blue hall (where exhibitors with trucks, SUVs, off-road and the like were located). This truck showed off Avery’s new blue matte metallic wrap color with Grundy’s artwork placed all over the vehicle. It had an all-new interior and wood in the bed. It also featured the debut of Max Grundy’s new wheel
We also had a Range Rover at the entrance to the Purple Hall, where wheel manufacturers and distributors had a chance to show off their goods. Again, we got a chance to show off a new color from Avery with an anthracite matte metallic wrap featuring Grundy’s art along with new wheels and tires.
In addition, our team was lucky enough to place a 64 Lincoln Continental with all-new wheels, tires and graphics at the entrance to the Red Hall (dedicated to racing and performance vehicles) while the Green Hall (tools, accessories, restyling & care care equipment, mobile electronics and more) featured a 64 Cadillac El Dorado done up in a similar fashion. At one booth dedicated to his work, we had a 32 Ford with Max Grundy’s artwork for the crowd to take a look at. Finally, there was a Ducati motorcyle wrap in the exhibition hall, again with Max Grundy’s art and a lot of custom detail.
We had a terrific time participating in the event and getting to be a part of shared experiences like Tony Besson’s #Projectbronco.