After seeing some of our work, The Vladar Company contacted us about helping promote Generation Iron, a documentary about weightlifting. Narrated by Mickey Rourke and produced by Vlad Yudin, whose Pumping Iron helped make Arnold Schwarzenegger an international superstar, the movie gives the audience a look at the lives of Phil Heath, Kai Greene, and Hidetada Yamagishi among others as they strive to be crowned Mr. Olympia.
This is a movie about bigger-than-life subjects and so they decided that they needed a bigger-than-life way of getting the word out: a full wrap on an RV. Our team put together the entire rolling ad campaign, renting the RV for them before enclosing it in a massive vinyl graphic wrap and hitting the road to visit the Arnold Festival in Columbus, OH. Muscle Meds and Six Pack Fitness were both sponsors and it showed when this muscle building RV was rolling down the road, with fans of both brands and people interested in the film pointing out the RV. Once it was done with its tour, we then removed the wrap and the RV was returned to the rental company looking better than it had before it had rolled into our facility.
We’re biased, of course, but we’re especially proud of this RV advertising wrap. We look forward to doing more of this kind of marketing for The Vladar Company (and others!) in the future.